Brighton & Hove: Why This Coastal City Continues to Outperform the South East

Brighton & Hove continues to outperform much of the South East property market. Its mix of seaside living, cultural vibrancy, and easy access to London keeps demand strong among buyers and investors alike.

Brighton’s appeal extends beyond property alone. The city offers a high quality of life, with beaches, cafés, creative communities, and a lively cultural scene — factors that continue to attract people relocating from other parts of the South East and London.

Lifestyle and remote working driving demand

The rise of remote and hybrid working has strengthened Brighton’s property market. Professionals seeking more space, flexibility, and a better work-life balance are increasingly moving to the city, taking advantage of the lifestyle benefits while remaining within easy commuting distance of London.

This trend has created consistent demand for both houses and flats, particularly in areas with good transport links, local amenities, and proximity to the seafront.

Opportunities for sellers

Asking prices in Brighton have risen by around 2.1% over the past year, with the average property now worth more than £424,000. Combined with a shortage of quality homes, this has created a strong seller’s market.

Properties that are well-presented and competitively priced are attracting strong offers and achieving quicker sales, particularly before potential changes in interest rates or buyer behaviour impact the market.

Investment considerations

Brighton remains a city where property investment is supported by long-term fundamentals. Growing demand from students, young professionals, and remote workers ensures a healthy rental market.

Properties in well-connected areas, close to the beach or local hubs, continue to offer attractive rental yields and capital growth potential.

Market outlook

Brighton & Hove represents a market where lifestyle directly influences property value. Coastal living, cultural richness, and connectivity have created a city that consistently attracts buyers and investors alike.

For those looking to sell, invest, or move, Brighton offers opportunities grounded in long-term demand, making it one of the South East’s most resilient and appealing property markets.

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